Sanjay Trisal

Jun 15, 2021

Opinion: Blocking mobile ad fraud in the billion-dol...

Marketers need to be armed with an advanced and sophisticated mobile ad fraud solution and be cautious of every step of their consumer journey, says the author

Mar 27, 2018

Opinion: Overcoming fraudsters in India’s mobile ...

Ad Fraud? Fret-not, says the author, and lays down some ground rules to bypass the fraudsters