Articles by Sandeep Goyal
Articles: 165 Results

3 months ago | Media

Has Viacom18 paid over the top for the IPL digital rights?

Has Viacom18 paid over the top for the IPL digital rights?

3 months ago | Opinion

Blog: Is this the end of surrogate advertising, finally?

Blog: Is this the end of surrogate advertising, finally?

4 months ago | Advertising

Can Mother's Day be universalised in brand messaging?

Can Mother's Day be universalised in brand messaging?

6 months ago | Advertising

Opinion: Will the IPL 15 see the return of surrogate liquor ads?

Opinion: Will the IPL 15 see the return of surrogate liquor ads?

1 year ago | Opinion

Blog: 25 years on, is McDonald's a success in India?

Blog: 25 years on, is McDonald's a success in India?