Nikita Mishra
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IAS uncovers ‘Arcade’ ad-fraud scheme exploiting ...
Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.
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How Marriott is turning K-pop fandom into a loyalty ...
When a Marriott ballroom in Tokyo turned into a ‘mini Super Bowl’ for Enhypen fans, it was long-term brand play.
Grey’s global CEO Laura Maness departs
The role will not be replaced. Maness announced her exit at a town hall in New York.
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Why HSBC is betting on simplicity to stand out in ...
EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets, its biggest marketing investment yet.
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Dentsu signals possibility of selling or partnering ...
The company is willing to make “bold” structural changes to overhaul underperforming overseas operations.
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Meta removes 635,000 predator-linked accounts, ...
“Limiting DMs is basic. If Meta cared about teen safety, accounts would be hidden by default and only visible to approved contacts. That’s just common sense.” As Meta touts new protections, critics call the update surface-level and overdue.
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