Nikita Mishra
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Dentsu lifts FY2025 profit guidance, Japan offsets ...
Anita Kotwani, who was named Dentsu's chief client officer, South Asia, in March 2023, has reportedly stepped down.
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IAS uncovers ‘Arcade’ ad-fraud scheme exploiting ...
Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.
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How Marriott is turning K-pop fandom into a loyalty ...
When a Marriott ballroom in Tokyo turned into a ‘mini Super Bowl’ for Enhypen fans, it was long-term brand play.
Grey’s global CEO Laura Maness departs
The role will not be replaced. Maness announced her exit at a town hall in New York.
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Why HSBC is betting on simplicity to stand out in ...
EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets, its biggest marketing investment yet.
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Dentsu signals possibility of selling or partnering ...
The company is willing to make “bold” structural changes to overhaul underperforming overseas operations.
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