Nikita Mishra
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'If it doesn’t entertain, don’t even enter': ...
Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny works, short-form is trickier than it looks, and why the best films sell more than just a feeling.
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Ad Net Zero updates sustainability guidelines to ...
Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.
AI won't kill advertising, it won't save it either: ...
“Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human minds.
Meta's AI advertising takeover: Will it reshape ...
As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.
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Coca-Cola and WPP renew global marketing partnership
Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.
Ogilvy unifies social media offering in 16 APAC markets
In a major overhaul, Ogilvy has consolidated its expertise across 16 markets with 550 specialists to streamline social marketing. Jeremy Webb will lead the offering.
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