Jonathan Mildenhall

Jonathan Mildenhall: Creativity is the sustaining competitive advantage
Advertising
Jun 05, 2015
Jonathan Mildenhall

Jonathan Mildenhall: Creativity is the sustaining ...

The most creative and successful marketing messages are genuine, truthful and full of humanity, explains the author

Coke's Jonathan Mildenhall on the brand's global foundations
Advertising
Jun 18, 2013
Jonathan Mildenhall

Coke's Jonathan Mildenhall on the brand's global ...

Jonathan Mildenhall, Coke's vice-president of global advertising strategy and creative excellence, on the foundations that underlie the brand's success.

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