Babita Baruah

vice president and client services director, JWT Delhi

May 26, 2022

Anant was an elder brother from another mother

The author pays tribute to the founding editor of Campaign India who passed away earlier this week

Mar 23, 2020

Work from home diary: Some thoughts on remote working

The author expresses personal learnings and some un-learnings, since she moved to remote working

Dec 26, 2018

Babita's blog: Old is no longer gold

The author looks back at the changing agency-client partnerships

Nov 08, 2017

Babita's blog: 'Advertising Pride'

The author explains how the advertising industry is going through change and how professionals need to adapt, learn, un-learn and keep the legend going

Oct 09, 2017

Babita's Blog: Breaking convention on tradition

Are we bold enough to experiment on traditional media, asks the author

Jul 13, 2016

Babita’s blog: The Culture Invite

Culture is the soul of the organisation that outlives all its people, says the author