Zee5 Global invites South Asian viewers to view ‘stories from our world’

Streaming platform Zee5 Global has launched a global brand campaign. Named ‘Welcome to South Asia: Stories from our world’, the campaign aims to give audiences a view into South Asia’s 5000-year-old legacy of history, language, stories, wars and travels through progressive narratives and heroes. The 70-second film spotlights stories from India, Pakistan and Bangladesh. WYP Wondrlab has conceptualised the campaign.

 

Archana Anand, chief business officer, Zee5 Global, said, “What we’ve done at Zee5 is quite unparalleled. We’ve taken the largest library of Indian content across languages and added in the largest library of Pakistani shows and originals as also Bangladeshi Originals, and we are taking this across the entire globe. With a staggering 1,30,000 hours of content, Zee5 is today the only platform to bring the extraordinary realities of South Asia alive through even more extraordinary stories in a single destination, and that makes it the foremost platform for South Asian stories globally. It is this new South Asia narrative that we looked for the campaign to convey, and it captures that perfectly through visually stunning depictions of the music, cinematography, drama and more that make up the daily lives of people in South Asia.”

 

Added Amit Akali, co-founder and chief creative officer, Wondrlab, “Very rarely do we get to create a campaign that literally the world will see. What makes Zee5 stand apart for the international target audience is that it’s truly a reflection of our region – India, Pakistan, Bangladesh and has unique content and stories from our part of the world. All around the world, people are embracing content from outside of their geography, in fact, hungry for it. And because content is only a reflection of our reality, we have some truly unique stories to share. We wanted to bring out this uniqueness of the region, and does that of Zee5, with the aim of being the custodian of content from this part of the world. Which Zee5 truly is – if you see the bank of content from India, Pakistan and Bangladesh, it’s unparalleled.”

 

CREDITS

 

Client: Zee5 Global

Client team: Archana Anand, Krunal Desai, Ekta Gulechha, Ruchir Kotak

Agency: WYP Wondrlab

Creative: Amit Akali, Ruchita Zambre, Tanuj Khanna, Aditi Laxmanrao, Saad Patel, Vishu Nagula

Account management: Rakesh Hinduja, Ankita Suraiya, Sai Chaulkar

Planning: Ajeeta Bhardwaj, Shyam Kumar

Music: Sakar Apte

Production house: Open Mind Media Production