Campaign Staff
Nov 22, 2018

Weekend Watch: Apple makes a strong case for sharing your gifts

Apple's holiday campaign celebrates the power of creativity and encourages creators of all ages to share their talents with the world.

The animated film is an ode to self-belief and tells the story of a young woman who hides her creativity.

Sixteen-year-old singer and songwriter Billie Eilish created an original song for the ad, called Come Out and Play. Eilish began writing her own music and lyrics at age 11 and had her first viral hit by 15. Apple launched its film with an exclusive performance by Eilish and an interactive session with one of the illustrators at its Third Street Promenade store in Santa Monica, California.

Brand: Apple
Agency: Media Arts Lab
Production company: Buck Studios

 

Source:
Campaign India

Related Articles

Just Published

11 hours ago

Synthetic data: Empowering marketing growth in the ...

Sumit Virmani, chief marketing officer at Infosys, outlines how marketers are already utilising synthetic data to drive growth and prepare for a brighter future in a privacy first world.

13 hours ago

Four PR lessons from the Kendrick Lamar—Drake beef

Communicators can learn something from how the two rap stars addressed accusations against them.

13 hours ago

Dream11's Vikrant Mudaliar on why India could lead ...

The Dream11 chief marketing officer also discusses the IPL boom, key campaigns, plans for FY2025, and more.

14 hours ago

Over 50% of retention marketers are integral to ...

The study revealed that 39.6% of respondents consider data analytics essential for success in retention marketing careers.