The head of brand for Oyo globally discusses the challenges the travel industry faces, the recent ad campaigns the brand has released and why print plays a major role in its communication strategy
'It's been a roller coaster ride' says Mayur Hola, head - global brand, Oyo, as he describes the last 17 months for the travel industry and Oyo in particular in a chat with Campaign India.
Hola states how the pandemic has kept him and his team busier than they would be while following the 'normal marketing calendar'. He also speaks about the different roles different media play for the brand, with a special emphasis on print.
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