Campaign India Team
Jul 04, 2017

Volkswagen's Tiguan turns adventures into stories

Watch the ad film conceptualised by 22Feet Tribal Worldwide

Volkswagen has rolled out a series of films for its recently launched Tiguan. The films for the SUV have been conceptualised by 22Feet Tribal Worldwide.
 
At the centre of the campaign is a two-minute long film which consists of a child as the protagonist. The child is narrating different adventure stories to his parents, grandmother, sister and friend. The list of people he can narrate the stories to ends, but they don't. So he seeks solace in his teddy bear. As the film progresses, it's revealed that the stories he is narrating are from drives he has been on in the Tiguan. As the features of the car are show, the message the film reveals is 'For adventures that become stories'.
 
The main two-minute film was published on 5 June 2017, with shorter edits rolled out on 20 June.
 
   
 
Source:
Campaign India

Related Articles

Just Published

16 hours ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

17 hours ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

20 hours ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

21 hours ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.