ddb mudra
The role of AI in influencer marketing: A boon or bane?
DDB Mudra Group's Tanishtha Kaura reflects on the newly-emerging crop of generative AI influencers in India, and questions if adland or the nation are really ready to embrace both their opportunities and challenges
Rapid fire with DDB Mudra's Rahul Mathew
Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024
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Spikes Asia 2024: In conversation with Aditya Kanthy, CEO and managing director, DDB Mudra Group
As jury president of the Creative Effectiveness and Creative Strategy Spikes, Aditya Kanthy shares what it takes to impress him, and how to set up for success at Spikes Asia 2024
All three agencies will see changes, but not drastic ones: Aditya Kanthy
We caught up with the CEO of the newly announced Omnicom Advertising Services to understand why this entity has been formed, the future of BBDO, DDB Mudra and TBWA\, whether this system will be used globally in other markets, and more...
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Hide & Seek Fills confuses eaters with sweet nothings
Watch the film conceptualised by DDB Mudra here
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