Kavita Nair, chief digital transformation and brand officer, Vodafone Idea, said, “In the current circumstances, telecom networks are our only window to the outside world, to just being in touch with other human beings, to staying connected to anything at all. While VIL has been going the extra mile to keep the nation connected, we thought it’s time to bring back our best loved icons – Pug and Zoozooz – to reinforce the importance of staying home, staying safe and staying connected with Vodafone in these difficult circumstances. We felt that these much-loved icons would be perfect to appeal to the emotions of Indians, urging them to stay safe at home and stay busy on Vodafone network.”
Kiran Antony, CCO, Ogilvy India, said, “People tend to seek familiarity in uncertain times to feel comfortable. And that is where loveable brand properties can play an important role. More than for the nostalgia factor, we also brought back the pug to stand out from the rest of the ads delivering the same message. With some clever editing, we managed to re-purpose an old ad to deliver this important message.”
"Explorers Wanted" is intended as a call to action for couples, backed by the insight that 74% of Indians surveyed are willing to try something new in the bedroom.
The election season in India is in full flow. India Today's Rajdeep Sardesai has been travelling across the length and breadth of India and talking to Political Leaders. This is his exclusive conversation with Andhra Pradesh Chief Minister Jagan Mohan Reddy.