Campaign India Team
Sep 07, 2017

Vitamin Stree celebrates active women; says 'fit is not a body type'

Watch the video here

Vitamin Stree, a YouTube channel from Supari Studios, which focuses on cultural, artistic and ideological perspectives that are shaping the lives of women in contemporary India has rolled out a new film.
 
The film positions itself as a fitness anthem. It features a montage of 46 athletes doing different activities to push home the message that 'fit is not a body type'. It believes fitness can be achieved by women even if one doesn't have the 'perfect body'.   
 
The film was published on YouTube on 6 September 2016. 
 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Lowe Lintas bags the creative mandate for Scotch-Brite and Scotchgard
Premium
1 hour ago

Lowe Lintas bags the creative mandate for Scotch-Bri...

The account moves from Grey Worldwide, Bangalore.

Premium
Dentsu India bags Vieda's creative mandate
Premium
4 hours ago

Dentsu India bags Vieda's creative mandate

Account won post a multi-agency pitch

Premium
Interbrand Best Global Brands 2017: Apple, Google retain top two positions; Microsoft passes Coca-Cola at three
Premium
7 hours ago

Interbrand Best Global Brands 2017: Apple, Google ...

Facebook breaks into the top 10 for the first time

Premium
Priti Murthy to join OMD as CEO
Premium
9 hours ago

Priti Murthy to join OMD as CEO

The appointment follows consolidation of DDB Mudra Group's media business under OMD in late 2016.