Pepsi ties up with Swiggy to 'save our restaurants'

Pepsi has rolled out a film to extend its 'save our restaurants' initiative.

 

Through this initiative, Pepsi has tied up with food delivery aggregator Swiggy. The company will contribute part of the proceeds of each soft drink under Pepsico ordered on the app for a meal to restaurant workers. 

 

The film has been conceptualised by Wunderman Thompson and states how the restaurants and its workers have been affected by Covid-19. It urges consumers to lend their support for them.