Campaign India Team
Mar 17, 2017

MMGB: Voltas brings back 'smart' Mr Murthy

Watch the ad films conceptualised by Soho Square here

Voltas has returned with three TVCs for its 'All Weather ACs' featuring its Mr Murthy. The films have been conceptualised by Soho Square and take forward its on-going 'smart' proposition. 
 
The films show Mr Murthy's neighbours looking for occasions to get into his house, to enjoy the air conditioning. A film each shows summers, monsoon and winter and how the 'smart' Voltas AC helps during these seasons. 



The first film released on 5 March 2017. The films are running on digital and TV.

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Campaign India

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