Campaign India Team
Aug 01, 2016

MMGB: Coca-Cola #ThatsGold

Watch the TVCs from the integrated global campaign here

The Rio Olympics are about to begin. Around two weeks ago, Coca-Cola, which has been associated with the Games for 88 years, kicked off a global integrated campaign themed #ThatsGold.
 
Part of the campaign that celebrates 'Gold' moments on and off the field, are two films (above and here). 

Here's wishing all participants, and in particular the Indian contingent, the very best.
 
And our readers a wonderful working week.
Source:
Campaign India

Related Articles

Just Published

Premium
Titan Raga pushes motherhood as a choice, not a sacrifice
Premium
2 days ago

Titan Raga pushes motherhood as a choice, not a ...

Watch the ad film conceptualised by Ogilvy & Mather here

Premium
Creative Critique: Ad Reviews 1-15 January
Premium
2 days ago

Creative Critique: Ad Reviews 1-15 January

JWT's Amit Shankar and Scarecrow's Raghu Bhat review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens

Premium
HarperCollins pushes 'books create stories' message through heart-warming story
Premium
2 days ago

HarperCollins pushes 'books create stories' message ...

Watch the film conceptualised by Taproot Dentsu here

Premium
Cancer Research UK 'Live from the inside'
Premium
2 days ago

Cancer Research UK 'Live from the inside'

Watch the film conceptualised by Anomaly here