Iodex charts Rishabh Pant's journey from 'setback' to 'comeback'

Iodex has rolled out a campaign featuring Indian cricketer, Rishabh Pant, and also announced him as brand ambassador as it has launched Iodex UltraGel+.

 

The film charts Pant's journey from the time he faced a life-threatening injury, shedding light on the anxieties that plagued him and the hurdles that stood in his way, while preparing to make his come back to the Indian national team.

 

Bineet Jain, pain and respiratory lead, area marketing India Subcontinent, Haleon India, said, "The new Iodex UltraGel+ will redefine the pain relief landscape with its strong formulation and superior penetration providing all-day pain relief with no smell. With double power, Iodex UltraGel+ is the perfect ally for cricketer Rishabh Pant’s need for all-day pain relief while he prepares for his return to the field. As a heritage brand trusted for many generations, Iodex has always helped Indians achieve their dreams by effectively managing body pains, and this new launch is a testament to this commitment.”