Hajmola says goodbye to 'different' 2020, wishes a 'chatpata' 2021

Dabur India has rolled out a film for its digestive tablet, Hajmola.

 

Conceptualised by ICE Media Lab Analytics, the film shows an anchor delivering the last new bulletin of 2020. She shows her frustration with the year by stating how she wasn't able to shop or go out or party. The film goes on to show how the year was different for people with a 'chatpata new year' soundtrack.

 

The film was published on 1 January.

 

CREDITS (from LinkedIn):

 

Client: Dabur India

Content agency: ICE Media Lab And Analytics

Director: Debojit Saha

Associate director and executive producer: Ambarish Majumdar

Script and lyrics: Syed Nabeel Hasan

Composition: Ssuperban

DOP: Turja Ghosh

Editor: Priya Panda

Costume stylist: Nandini Sengupta

Art director: Swapan Sil

Chief AD: Alekhya Sen Gupta

Directorial team: Prerna Sahoo, Ankhee Poddar

Asst DOP: Rafa Raphael

Music production: Celjo John

Recording, mixing and mastering: Audioneer

Vocals: Anirban Mukherjee

Guitar: Abhishek Sharma

Grading: Sarkar Soumitra

VFX and graphics: Subhro Sarvin

Production team: Subhash Jha, Shiladitya Roy and Prasenjit Sarkar