General Electric debuted a new ad to screen before the film "Tomorrowland." which opened in theaters this past weekend.
A narrator in the video by BBDO roams various rooms, leaning in strange directions or shifting perspectives — showing how GE can make the ordinary extraordinary.
The short film seizes the Hugo Gernsback-inspired world of "Tomorrowland," positing that GE is building forward-thinking technologies ranging from turning garbage into electricity or using jet-engine technology to power a city.
Previous ads for the industry titan have included Agent Smith from The Matrix and a lovable creature representing an idea.
Credits
Creative agency: BBDO New York
Chief creative officers: David Lubars, Greg Hahn
Executive creative director: Michael Aimette
Creative directors / Copywriters: Tim Roan, Levi Slavin
Director of integrated production: David Rolfe
Group executive producer: Diane Hill
Executive producer: George Sholley
Head of music production: Rani Vaz
Worldwide senior director: Brandon Fowler
Senior director: Peter McCallum
Account director: Lindsey Conklin
Assistant account executive: Joslyn Dunn
Group planning director: Tom Naughton
Production house: Biscuit Filmworks
Director: Andreas Nilsson
Executive producers: Shawn Lacy, Colleen O'Donnell, Holly Vega
Line producer: Vincent Landay
Editorial: Rock Paper Scissors
Executive producer: Eve Kornblum
Post producer: Jen Milano
Editor: Mikkel E.G. Nielsen
Visual Effects: A52
Executive producer: Patrick Nugent
Producer: Heather Johann
VFX supervisor: Andy Rafael Barrios
Mix house: Heard City
Executive producer: Gloria Pitagorsky
Producer: Sasha Awn
Sound design/Mixer: Mike Vitacco
Mixer: Keith Reynaud
Music / Composers: The Ski Team
Animation: Renegade Animation
(This article first appeared on www.campaignlive.com)
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