Frooti gets Alia Bhatt to narrate the juiciest tale of all times

Frooti, from the house of Parle Agro, has launched a campaign called ‘So Frooti Together’.

 

Conceptualised by &Walsh, the campaign features brand ambassador Alia Bhatt, who takes ahead the brand’s proposition of togetherness and fun. 

 

Bhatt finds a tiny book that tells the fictional story about the origin of Frooti. She starts reading the book out loud, while the story gets translated into an animated telescreen. It talks of how a town came together to build a factory around a giant mango-meteor that crashed into the village. According to the book, the crash was what resulted in the creation of the popular mango drink, which the town’s folks then shared with the rest of the country.

 

Nadia Chauhan, joint managing director and CMO, Parle Agro, said, “With offices, education institutes, OOH entertainment and tourism opening up to nearly 100%, the summer of 2022 emerges as the first summer in two years that promises to be the strongest and most robust for growth. This is a great time for the beverage industry and as a leading player in the category, we are thrilled to dive into an aggressive summer with a strong campaign for Frooti with brand ambassadors, Alia Bhatt and Ram Charan. Our marketing activities for this summer are one of our most aggressive and we look forward to strengthening our reach and connections with our consumers this year with no restrictions.”

 

The campaign will be rolled out across TV, OTT, digital and outdoor.