Casio India has rolled out a campaign 'har engineer ki khass cheez' (an engineers special thing) to highlight its flagship scientific calculator, the ClassWiz FX-991CW.
Conceptualised by Continu Media, the film set against the backdrop of college life, unfolds a relatable story centered around Veer and Dev, two first-year engineering students navigating the uncertainties of their academic journey. As they grapple with the challenges during play rehearsals, Dev's concerns take an unexpected turn when three seniors introduce him to the 'khaas cheez' (a special thing) – the Casio's ClassWiz calculator. Using humour, the film showcases how this tool simplifies intricate mathematical problems and empowers students to unlock their potential.
Hideki Imai, managing director, Casio India, said, “With the launch of our new campaign, we aspire to connect with bright, young minds, to portray Casio's ClassWiz not merely as a calculator, but as a catalyst for academic triumph and individual advancement. A key tool ushering their journey ahead, ClassWiz brings technology-first functions that allows students to hone their skills while relying on the efficacy of our product. The simplicity, intuitive design, user-friendly interface, and expansive functionality of this tool makes it an ideal companion for Engineering and Diploma students."
Rudraksh Vashist, senior creative director, Continu Media, said, “Crafting the ad film for Casio has been a remarkable experience. In its unique quirky way, the film captures the essence of the Engineering journey of a student and how Casio Classwiz range of scientific calculators empowers the students to sail through it.”
CREDITS:
Client: Casio India
Client Team: Swati Jha, Mukul Dhamija, Srishti Talwar
Creative Agency: Continu Media
Senior creative director: Rudraksh Vashist
Copywriter: Yash Talwar
Agency producer: Anik Chawla & Tanya Dudeja
Agency SPOC: Rudraksh Vashist
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