Drawing conclusions with Aditi Jain
Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy
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‘A significant shift in the platform's monetisation ...
YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.
When creativity clashes: The ongoing battle for IP ...
SOUNDING BOARD: Independent advertising agency Bang In The Middle recently accused Medanta of idea theft, sparking a renewed debate over the rights and wrongs in client-agency relationships. Campaign consulted industry experts to gauge whether the agency's decision to pursue legal action was justified.
40% women work through high levels of menstrual ...
TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.
Nespresso to launch in India by late 2024
The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.