Drawing conclusions with Aditi Jain
Bi-weekly commentary, observational humour and satire on contemporary events by Aditi Jain, vice president, Tilt Brand Solutions
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Four PR lessons from the Kendrick Lamar—Drake beef
Communicators can learn something from how the two rap stars addressed accusations against them.
Dream11's Vikrant Mudaliar on why India could lead ...
The Dream11 chief marketing officer also discusses the IPL boom, key campaigns, plans for FY2025, and more.
Over 50% of retention marketers are integral to ...
The study revealed that 39.6% of respondents consider data analytics essential for success in retention marketing careers.
When creator content goes mainstream
There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.