Campaign roundup: Week of 29 September

Fixderma marks 15 years with bus branding campaign across five cities

Fixderma has launched a three-month bus branding campaign in Mumbai, Bangalore, Chennai, Hyderabad, and Kolkata to celebrate 15 years of its skincare journey. The initiative highlights its dermatologist-prescribed ranges Salyzap and Tomaglow, with branding on 50 buses in each city, including Mumbai’s double-decker AC buses and modern AC buses across the other metros. Aimed at boosting awareness and visibility, the campaign is designed to bring dermatologist-backed skincare into commuters’ daily lives. Founder and CEO Shaily Mehrotra said the effort reflects the brand’s mission to make science-backed skincare accessible, while chairman Anurag Mehrotra described it as a strategic step in expanding consumer trust and presence in urban markets.

Adglobal360 introduces Dxfactor to drive AI-Led digital transformation

Adglobal360, a member of Hakuhodo International, has launched dxfactor, a new martech consulting practice aimed at enabling enterprises to adopt an AI-first approach to digital transformation. The unit will integrate AI, data, media, and design to deliver end-to-end solutions across go-to-market strategies, martech architecture, paid media, customer experiences, and measurement frameworks. Managing partner Varun Seth will lead the practice, focusing on building it into a centre of excellence. CEO Rakesh Yadav said the initiative marks the company’s next phase in digital transformation, while Varun highlighted its role in helping businesses navigate the evolving intersection of AI, data, and media intelligence. Founded in 2009 and headquartered in Gurugram, Adglobal360 operates in eight global locations with over 1,100 professionals.

Dylect launches ‘Scam ya dash cam’ campaign with Rannvijay Singha to promote road safety

Dylect, an Indian consumer electronics and automotive tech brand, has launched its nationwide campaign ‘Scam Ya Dash Cam’ featuring Rannvijay Singha to raise awareness about road safety and driver protection. Conceptualised by Art-E Mediatech, the campaign highlights how dash cams can protect drivers against scams, disputes, and unsafe driving by providing real-time video evidence. Showcased through relatable driving scenarios, the campaign positions Dylect’s smart dash cams — equipped with Full HD night vision, Sony Starvis 2 sensor, loop recording, and parking surveillance — as essential tools for accountability on chaotic Indian roads.
 

Kraus Jeans launches first brand film celebrating women, change, and comfort

Kraus Jeans, a leading women’s denim and apparel brand, has unveiled its first-ever brand film, marking a milestone in its 20-year journey of combining style with comfort. Starring Prasanna Bisht and directed by Ida Ali, the film celebrates women embracing change, letting go of what no longer serves them, and choosing themselves with courage and authenticity. Reflecting Kraus’ ethos of accessible, stylish, and comfortable fashion, the film positions the brand not just as a denim label but as a movement empowering women across India. With plans to expand its exclusive brand outlets to emerging and metro markets, Kraus continues to champion fashion that walks with women into new beginnings.

PASG Advisory launches to transform public affairs across Asia and the Middle East

The Public Affairs Strategies Group (PASG) has officially launched from New Delhi, aiming to provide corporations with strategic counsel across Asia and the Middle East. Positioned as a boutique advisory, PASG combines deep local insights with global expertise, offering services in policy research, market entry strategy, stakeholder engagement, regulatory navigation, ESG advisory, and reputation management. Led by senior advisors including former policymakers and think tank experts, the firm focuses on helping businesses anticipate risks, influence policy, and drive long-term impact. With a relationship-first approach, PASG seeks to bridge business, government, and society, delivering its promise of “Insights. Relationships. Impact.”

Zuno General Insurance launches ‘Circles are for garba, not Insurance’ festive campaign

Zuno General Insurance has unveiled its Navratri campaign *“Circles Are for Garba, Not Insurance”*, aimed at making insurance simple, transparent, and hassle-free. Using the lively Garba circles as a playful metaphor, the campaign highlights Zuno’s promise of an easy, stress-free insurance experience without endless paperwork or OTP loops. Rolled out across digital and radio platforms, it blends festive energy with everyday insurance challenges in a relatable, clutter-breaking way. Ketan Mankikar, VP Marketing, said the campaign connects Zuno’s ethos of being “Easy, Breezy, Surely” with the vibrance of Navratri, reinforcing the brand’s commitment to customer-first, straightforward insurance.

 

 

 

 

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