ODN (Open Doors Now) has bagged the digital mandate for Zydus Wellness for its flagship brands – Sugarfree, Nutralite, and Sugarlite.
The agency will be responsible for the brand's e-commerce content strategy, performance marketing along with creatives.The mandate also includes creating animated videos, master creatives, and video adapts for the three Zydus Wellness brands.
No multi-agency pitch was involved for this account win and the mandate will be handled by ODN's Delhi office.
Narinder Mahajan, CEO, ODN, said, "We are delighted to announce our collaboration with Zydus Wellness, where we are deploying a state-of-the-art approach to facilitate Sugarfree, Nutralite and Sugarlite’s leadership on the e-commerce platform. Our team leverages an array of techniques ranging from data analysis, digital creativity, video production, product cataloguing and animation to ensure maximum utilisation of the online e-commerce platform by our clients. We are eager to forge a prosperous and enduring partnership with Zydus Wellness."
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