Kingfisher has awarded its creative and branded content mandate for its flagship beers ‘Kingfisher Premium’ and ‘Kingfisher Ultra’, to FoxyMoron and The Rabbit Hole respectively. The accounts were won following a multi-agency pitch.
FoxyMoron and The Rabbit Hole are agencies within the Zoo Media network.
The creative mandate will be handled by FoxyMoron's Gurugram office. The branded content mandate will be handled in Mumbai by The Rabbit Hole.
Debabrata Mukherjee, chief marketing officer, United Breweries, said, “We are excited to have the Zoo Media network as a partner and look forward to doing some impactful work together.”
Pratik Gupta, co-founder, Zoo Media and FoxyMoron, said, “In the thick of intense competition, Zoo’s agencies have stood out for their insight-driven, creatively layered, integrated strategies. Our teams are geared to make the brand contemporary and relatable to young urban India.”
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