Vandana Verma, EVP and head of ARC Worldwide India, has been elevated as chief operation officer at the agency. Verma is also heading the Singapore office of the agency.
Verma had joined Publicis Groupe in 2012 and was handed the reins of Arc Worldwide in 2017.
She will continue to report to Saurabh Varma, CEO, Publicis Communications, South Asia.
He said, “Arc Worldwide has seen tremendous growth in the last two years in India. The agency, under Vandana’s leadership, has played a critical role in enabling and taking our ‘Power of One’ platform to greater heights. Arc Worldwide has provided its clients meaningful 'Acts' merging data, technology, human insights and behaviours, to create incredible work. The next few years is going to be big for experiential marketing in India and I couldn’t have asked for a better leader than Vandana to take this head on.”
Verma said, “India has proved to be one of the biggest markets for Arc Worldwide across the globe. The shopper and experiential market in India is witnessing a shift from being looked at as an 'activation' or 'event' management category to a more robust solutions partner for brands. This is primarily because today, people want to have an immersive experience with products. For brands in turn it’s a great time to invest more in experiential marketing because of the different tools, technology and data points we use currently to help them understand their consumers a lot more in detail. I’m looking forward to exploring more innovative ways to really use this market to its full potential and continue to deliver on best-in-class solutions for our brand.”
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