Publicis Communications has announced the relaunch of Arc Worldwide in India. Arc Worldwide is the group's brand activation and experiential shopper agency. Arc will work alongside all Publicis Communications India agencies – The Leo Group, Publicis Worldwide (including Marcel), Publicis Beehive, L&K Saatchi & Saatchi, and MSLGroup.
Arc in India will provide clients with expertise through acts and activations, events, exhibitions, shopper and rural marketing and retail design across metros, smaller towns and cities. Leo Burnett India’s BTL and experiential arm, Leo Burnett Experience, will merge into Arc Worldwide. Vandana Verma, EVP at Leo Burnett Experience, will head the new entity.
Saurabh Varma, CEO, Publicis Communications India, and Leo Burnett South Asia, said, “Arc Worldwide is a critical piece in our ambition for Publicis Communications in India. Arc will create more momentum for our ‘Power of One’ platform. With Arc Worldwide we hope to create meaningful acts for our clients using data and technology.”
Bob Raidt, global president, Arc Worldwide, added, “Arc’s rapid growth is a testament to the agency’s strengths and capabilities. Our expansion to India, and merging with Leo Burnett Experience, will benefit our clients even further. This expansion, coupled with the power of all Publicis Communications India agencies, ensures that Arc can continue to stay at the forefront of the industry.”
Verma said, “Arc Worldwide is one of the biggest brand activation and experiential agencies in the world, and I’m excited about the possibilities the India launch holds for us. People and their behaviour are the key pillars for Arc to create effective and meaningful brand activations. We create programs that inspire consumers to connect with brands in new ways. Our proprietary tools uncover unique insights into consumer needs and help create measurable actions that have a dynamic effect on our clients’ business. I believe the solutions we can create for clients across Publicis Communications will remain unmatched.”