Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 21-31 March.
Olacabs
Shares: 11,220
Likes: 43,844
Manforce Condoms
Shares: 2,453
Likes: 13,508
Adani Group
Shares: 2,399
Likes: 25,797
All Out India
Shares: 2,170
Likes: 43,747
Cadbury Perk
Shares: 1,017
Likes: 42,679
Cadbury Fuse
Shares: 989
Likes: 90,960
Cadbury Gems
Shares: 707
Likes: 30,190
Mankind Pharma
Shares: 250
Likes: 6,613
Philips Automotive India
Shares: 217
Likes: 369
Harvest Gold
Shares: 210
Likes: 26,031
Reliance Trends
Shares: 199
Likes: 2,90,359
Panasonic 4K Imaging Club
Shares: 190
Likes: 17,231
Asian Paints
Shares: 180
Likes: 1,25,739
Kellogg's India
Shares: 155
Likes: 58,362
ICICI Pru Life
Shares: 150
Likes: 30,395
Oberoi Hotels
Shares: 142
Likes: 34,274
Karvy Growth Hub
Shares: 131
Likes: 290
Magicbricks
Shares: 127
Likes: 69,476
PharmEasy
Shares: 71
Likes: 12,601
HIL Limited
Shares: 69
Likes: 13,317
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