Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 21-31 December 2017.
Vodafone Zoozoos
Shares: 1,08,178
Likes: 5,94,650
OnePlus India
Shares: 23,451
Likes: 1,15,612
WeddingSutra
Shares: 16,452
Likes: 60,125
Good Knight
Shares: 12,189
Likes: 1,12,390
Titan Watches
Shares: 11,326
Likes: 1,04,381
Reliance Industries Limited
Shares: 11,133
Likes: 41,696
Olacabs
Shares: 9,735
Likes: 1,03,943
ICICI Pru Life
Shares: 6,557
Likes: 13,211
Paytm Payments Bank
Shares: 5,627
Likes: 42,976
HP India
Shares: 5,476
Likes: 1,21,813
Cadbury Dairy Milk India
Shares: 4,660
Likes: 1,85,115
Mother Dairy Ice Creams
Shares: 4,391
Likes: 26,463
TVS Apache
Shares: 3,891
Likes: 39,291
Nokia Mobile India
Shares: 3,665
Likes: 1,36,581
Siemens Home india
Shares: 3,409
Likes: 15,219
Caratlane.com
Shares: 2,701
Likes: 2,26,965
Thums Up India
Shares: 2,597
Likes: 88,148
Britannia Good Day
Shares: 2,233
Likes: 10,726
Manforce Condoms
Shares: 2,081
Likes: 50,038
vivo Smart Phone India
Shares: 1,900
Likes: 6,10,631
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