Rediffusion Y&R has brought on board Ulka Chauhan as vice president, new business development and strategic planning, based at its Mumbai office.
She will be working with the strategic planning team at the agency and report to Dhunji Wadia, president, Rediffusion Y&R group. The agency clarified that CSO Navonil Chatterjee will continue to lead the planning function.
In a past assignment, she was with Y&R New York. Prior to her move to Rediffusion Y&R, Chauhan was part of the development team at Vanilla Kids, an online retailer for kids clothes and accessories, based in Zurich.
Wadia said, “With over 15 years of experience Ulka brings the right mix of talent, experience and enthusiasm we seek to inject into our talent pool. She will bring further positive changes to our think tank."
Chauhan said, “I am thrilled to join Rediffusion Y&R Mumbai. What I liked most about working at Y&R New York was the dynamic work environment. The Mumbai office is equally abuzz and I look forward to the exciting times ahead with Dhunji and the team.”