rediffusion yr

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Rediffusion Y&R to handle Hoichoi's creative mandate
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Sep 06, 2017

Rediffusion Y&R to handle Hoichoi's creative mandate

Hoichoi is a OTT platform targetting Bengalis

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BAV: Celeb vs celeb
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May 09, 2017

BAV: Celeb vs celeb

In an exclusive arrangement with Rediffusion Y&R we present findings from the latest BAV study. The third and final part focuses on celebs

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BAV: Who do you bank on?
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May 09, 2017

BAV: Who do you bank on?

In an exclusive arrangement with Rediffusion Y&R we present findings from the latest BAV study. This is the second part of a three part series.

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BAV: The power club of brands
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May 08, 2017

BAV: The power club of brands

In an exclusive arrangement with Rediffusion Y&R we present findings from the latest BAV study. This is the first part of a three part series.

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Rediffusion ropes in Sita Narayanswamy to head Mumbai office
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Apr 11, 2017

Rediffusion ropes in Sita Narayanswamy to head Mumbai office

She replaces Uttio Majumdar who moves to the client side

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Creative Critique: Ad Reviews 15-28 February
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Mar 01, 2017

Creative Critique: Ad Reviews 15-28 February

On the eve of International Women's Day, many ads in our regular column rank high on their gender sensitivity scores (GSS). Of course, there are also some duds. This fortnight, Innocean Worldwide's Vivek Srivastava and Rediffusion's Rahul Jauhari review ads from the fortnight, while Population First's Dr AL Sharada scans them sporting the gender lens

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