She replaces Uttio Majumdar who moves to the client side
On the eve of International Women's Day, many ads in our regular column rank high on their gender sensitivity scores (GSS). Of course, there are also some duds. This fortnight, Innocean Worldwide's Vivek Srivastava and Rediffusion's Rahul Jauhari review ads from the fortnight, while Population First's Dr AL Sharada scans them sporting the gender lens
With endorsements like DTDC, Tetley and Captain TMT in quick succession, why has the retired Indian captain become the favourite of brands?
Watch the films conceptualised by Rediffusion Y&R here
Watch the ad film conceptualised by Rediffusion Y&R here
Account won post multi-agency pitch
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