With endorsements like DTDC, Tetley and Captain TMT in quick succession, why has the retired Indian captain become the favourite of brands?
Watch the films conceptualised by Rediffusion Y&R here
Watch the ad film conceptualised by Rediffusion Y&R here
Account won post multi-agency pitch
We caught up with the CCO of Rediffusion Y&R Group for a freewheeling chat on work, recognition and scaling a challenge larger than Everest
BBDO gets 15 metals with Grand Prix and four Golds, Leo Burnett bags three Golds
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