TNT has unveiled its new global strap line 'Sure we can' taking forward its 'can do' brand essence. Furthermore, TNT launched its new Express and Group websites which are the first touch points that will carry the new strap line. Over the next several months TNT will start to apply 'sure we can' to all its vehicles, such as the trucks and planes, as well as to communication materials and campaigns.
"'Sure we can' is the reflection of TNT's flexible attitude of getting things done. It reflects in our daily operations from delivering a letter to shipping objects that are oddly shaped and do not fit in a standard box or satchel, like transporting panda bears from China to Spain on time and in prefect condition," said Peter Bakker, CEO of TNT.
The TNT website has also been given a complete makeover to improve the intuitiveness, relevance and accessibility for visitors and to refresh the look and branding in line with TNT's new 'sure we can' strap line. The enhanced navigation and content is also expected to deliver an improved customer experience and further encourage customers to use its full range of business tools including tracking and self service shipping tools such as myTNT. Several new applications were added to TNT's Group site such as videos featuring Peter Bakker explaining topics such as 'sure we can', TNT's strategy and Planet Me.
TNT launches a new tag line
TNT has unveiled its new global strap line 'Sure we can' taking forward its 'can do' brand essence. Furthermore, TNT launched its new Express and Group websites which are the first touch points that will carry the new strap line. Over the next several months TNT will start to apply 'sure we can' to all its vehicles, such as the trucks and planes, as well as to communication materials and campaigns.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Realme calls creative pitch for new smartphone launch
Sources close to the pitch tell Campaign that an assessment of creative agencies is currently underway with regards to an upcoming product launch.
Why creativity remains at an all-time premium
The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.
Bumble unveils new global campaign, visual identity
To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.
India wins big at Montreux Switzerland Festival 2024
Tata Motors, Tree Design and White Rivers Media all win golds at this year's festival.