The One Club will honour the best in digital advertising with the Digital Decade; a celebration of the most influential and ground-breaking interactive advertising over the past 10 years. The One Club gathered an established group of One Show Interactive Judges from the past decade to compile their top ten digital works of the last ten years. Over one hundred judges voted and now the work they chose will be displayed online at www.oneclub.org/digitaldecade. The honorees will also be celebrated at a private reception to be held in New York City in January, 2011.
“The Digital Decade is an incredible look back at the work that truly changed the face of advertising,” says Kevin Swanepoel, president of The One Club. ”In the past 10 years we have experienced a shift in the way we consume media, and therefore, how professionals present advertising to the public. Interactive media gives creatives limitless possibilities to bring their messages to life – the Digital Decade celebrates the innovation, humor and creativity that we have had the pleasure to experience over the past decade.”
The following digital ad campaigns have been named the Digital Decade Top 10:
“Subservient Chicken,” For Burger King. Agency: Crispin Porter & Bogusky
“The Hire,” For BMW. Agency: Fallon
“Nike Plus,” For Nike. Agency: R/GA
“Uniqlock,” For Uniqlo. Agency: Projector
“Whopper Sacrifice,” For Burger King. Agency: Crispin Porter & Bogusky
“Chalkbot,” For Nike Livestrong Foundation. Agency: Wieden & Kennedy
“Ikea Dream Kitchens," For Ikea. Agency: Forsman & Bodenfors
“Eco Drive,” For Fiat. Agency: AKQA
“HBO Voyeur,” For HBO. Agency: BBDO
"Dove Evolution," For Unilever/Dove. Agency: Ogilvy & Mather
