Marketing
Raahil Chopra
Oct 04, 2019

'Technology will help us reach out to over two-third of our fans': NBA's Amy Brooks

Ahead of the first game to be played in India, the NBA hosted an India Innovation Summit, to talk about how technology is shaping consumer experiences

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why Shah Rukh Khan still rules India’s brand universe at 60

3 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

4 ICC World Cup: Where does women’s cricket stand after historic win?

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

7 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Why almost every brand you know apologised

8 Why almost every brand you know apologised

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

9 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Can movies move the needle on child trafficking?

10 Can movies move the needle on child trafficking?

Related Articles

Deciml's founder Satyajeet Kunjeer scores big with Bhuvan Bam
The Work
Jul 02, 2023
Campaign India Team

Deciml's founder Satyajeet Kunjeer scores big with ...

The Man Company gets Bhuvan Bam
Marketing
Jul 13, 2022
Campaign India Team

The Man Company gets Bhuvan Bam

Bhuvan Bam gets out of tricky situations by switching Lenskart's frames
The Work
Nov 20, 2019
Campaign India Team

Bhuvan Bam gets out of tricky situations by ...

Ashish Chanchlani, Bhuvan Bam and Gaurav Chaudhury bag wins at Cannes
Awards
May 28, 2019
Campaign India Team

Ashish Chanchlani, Bhuvan Bam and Gaurav Chaudhury ...

Just Published

Why leaders must rethink how they conduct layoffs
Advertising
3 hours ago
Upasana Raina

Why leaders must rethink how they conduct layoffs

With advertising holdcos restructuring, HR heads and even CEOs need to hesitate before outsourcing these conversations to tech.

FutureBrand global CEO Nick Sykes and executive team exit
Advertising
3 hours ago
Charlotte Rawlings

FutureBrand global CEO Nick Sykes and executive ...

FutureBrand will now report to McCann’s local offices instead of McCann Worldgroup.

Can Ellerton & Co’s cross-border PR corridor redefine Asia’s communications playbook?
PR
3 hours ago
Vinita Bhatia

Can Ellerton & Co’s cross-border PR corridor ...

As the agency plants its flag in India, its founder and India head share the strategy behind its ‘Greater Southeast Asia’ ambition

Akshar Yoga unveils national breathing initiative for lung health
Advertising
4 hours ago
Campaign India Team

Akshar Yoga unveils national breathing initiative ...

A new campaign from Akshar Yoga Kendraa encourages citizens to adopt short daily breathwork practices amid worsening air-quality conditions.