Campaign India Team
Nov 17, 2009

StarcomIP bags Tata Indicom mandate

Starcom IP has bagged the digital marketing mandate for Tata Indicom. The agency has started working with Tata Indicom with immediate effect and is responsible for online media planning and buying, establishing Tata Teleservices' presence in the social media, and online reputation management. The team is led by Suyesh Shankar, national strategy director, Starcom IP, India.

StarcomIP bags Tata Indicom mandate
Starcom IP has bagged the digital marketing mandate for Tata Indicom. The agency has started working with Tata Indicom with immediate effect and is responsible for online media planning and buying, establishing Tata Teleservices' presence in the social media, and online reputation management. The team is led by Suyesh Shankar, national strategy director, Starcom IP, India.

Lloyd Mathias, chief marketing officer, Tata Teleservices said, “We are glad Starcom IP is coming onboard to help our digital marketing initiatives. We are confident they will add value and create engaging digital content to enhance the Tata Indicom brand’s presence, perception and penetration amongst the digital community.”

Said Pushkar Sane, chief digital officer, north and south Asia, Starcom MediaVest Group said, “It is a significant win for us and we’re delighted to work with Tata Teleservices. We are committed to bringing best-in-class digital thinking to the brand and ensure Tata Indicom stands out in the online space.”
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

3 hours ago

Apple to integrate ChatGPT into the next iPhone ...

Ahead of the annual Worldwide Developers Conference, Apple makes plans to integrate more AI-powered features into its devices.

3 hours ago

The Tesla trial: Can brands thrive without a ...

Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?

4 hours ago

FCB India appoints Mayuresh Dubhashi as chief ...

Known for his cutting-edge campaigns combining new-age technologies with classic storytelling, Dubhashi will work closely with CEO Ashima Mehra at FCB.

6 hours ago

BMC threatens license revocation for Ego Media ...

The Brihanmumbai Municipal Corporation has issued a notice to the advertising firm, threatening license cancellation over the alleged illegal hoarding that killed 14 and injured over 70.