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Brand Sania Mirza: A grand slam for advertisers?
Campaign India analyses the former world number one’s journey on the advertising circuit and the future of ‘brand Sania’
Unspent travel funds drive changes in India's top 100 brands
Experts state that the money saved from travel during the year is being used to make purchases in other categories, such as consumer durables.
Boycott Culture: How brands tackle aggressive social media dissent
Is responding or ignoring the best strategy for online backlash?
For brands in India, is cricket the ticket, or a sticky wicket?
'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.
Tech dominates India's top 100 brands, FMCG names struggle
An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?
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