Spikes Asia 2024: Ogilvy Mumbai comes out on top, as India takes home 29 new metals

Ogilvy Mumbai stood out as the evening's biggest winner for India at Spikes 2024, securing six total metals (one less than 2023) with a remarkable haul that included one Grand Prix, one Gold, two Silvers, and two Bronze Spikes across the diverse categories of this year's event.

The 'Megh Santoor' campaign for Brooke Bond was most lauded and brought in the majority of the awards for the agency— also notably securing the prestigious Grand Prix in Music for Ogilvy Mumbai.

Following closely behind: Leo Burnett with five wins, down from 13 in 2023. 

Other agencies including VML Mumbai/Wunderman Thompson, Leo Burnett, and FCB Mumbai also clinched the coveted Grand Prix in various categories like Print and Publication, Creative Data, and Design, respectively.

Gold winners included Ogilvy Mumbai, VML Mumbai/Wunderman Thompson, and BBDO Mumbai.

Scroll below to see the full winners for India for Spikes Asia 2024.

Brand Experience and Activation

DDB Mudra won a Silver for Disney Star’s “World of Pride” campaign, while BBDO Mumbai-designed “Total Sports and Fitness Hotel” campaign for Total Sports and Fitness took the Bronze Spike.

Dentsu Creative Gurgaon won two Bronze Spikes for Vedantu’s “The Everything Book” as well as a third Bronze for Mortein’s “Suraksha ka Teeka."

Creative Commerce

DDB Mudra won a Silver for McDonald India (West & South)’s “Eatqual colour” campaign in this category.

Creative Data

Leo Burnett Mumbai’s “Smart Farm” for Pepsico’s Lay’s bagged the Grand Prix in this segment. Using AI and weather forecasting data to create an early warning system for farmers, “Smart Farm” is helping make farming climate resilient.

Creative Effectiveness

Two Bronze Spikes were won in this category, one by Ogilvy Mumbai for Cadbury Celebrations’ “Shah Rukh Khan—My Ad”, and the other by BBDO Mumbai for “See Equal #Sharetheload."

Creative strategy

Of the three awards won in this category, BBDO Mumbai bagged a Gold and a Bronze Spike for Ariel’s “Signs of Silent Separation #Sharetheload." 

DDB Mudra won a Bronze for McDonald India (West & South)’s “Eatqual Colours."

Design

FCB Gurugram procured the Design Grand Prix for Stir Magazine’s “Untangling the Politics of Hair” campaign.

The campaign aims to shed light on the pervasive patriarchy present in cultures worldwide. The film and the installation were showcased at the Art Alive Gallery Booth at India Art Fair, Delhi in 2023 which gathered momentum as a movement and showed the cutting of hair as an act of rebellion against those who seek to control a woman’s agency by controlling her hair. Numberous members of the art fraternity, media, and students donated a small clump of their hair in solidarity with the movement.

VML Mumbai/Wunderman Thompson won a Bronze for Times of India’s “#UnPlastic India."

Direct

In Direct, Leo Burnett Mumbai took home a  Silver for Lay’s “Smart Farm."

Entertainment

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Film Craft

From a no show in the category last year, India won two awards this year, one Gold and one Bronze. The Gold was won by VML Mumbai/Wunderman Thompson for its “The Moving Canvas” campaign for Exide, while Ogilvy Mumbai won the Bronze for JIO Cinema’s “WPL Tera Naam."

Industry Craft

Ogilvy Mumbai landed a Silver for Brooke Bond’s “Megh Santoor.”

VML Mumbai won the Bronze for Times of India’s “Seal Alarm."

Digital Craft

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Media

India saw three wins in this category. 

Ogilvy Mumbai won a Gold for Vodafone Idea’s “Human Network Testing Network."

DDB Mudra and Leo Burnett Mumbai won two Bronzes each for Disney Star’s “Word of Pride” and Ikea’s “Ikea Desktop” and "Ads that Skip Time", respectively.

Music

Ogilvy Mumbai won the solitary award in the category but did so with a bang by bringing home the Grand Prix for its “Megh Santoor” campaign for Brooke Bond.

This campaign has also won a Guinness World Record for the ‘Largest Environmentally Interactive Billboard’ for Brooke Bond.

Outdoor

Outdoor saw just one award this year, a Silver bagged by Ogilvy Mumbai for its “Megh Santoor” campaign for Brooke Bond.

PR

Lowe Lintas Mumbai, along with Mullen Lowe Singapore won a Bronze for the “Gift of the Ganga” campaign done for Lifebuoy.

Print and Publishing

VML Mumbai/Wunderman Thompson took home the big prize—the Grand Prix in this segment. It was awarded for its “Seal Alarm #UnplasticIndia” campaign for Times of India.

The agency addressed the deadly truth of plastic pollution and its impact on marine animals in the Indian Ocean. The heart wrenching images were unleashed in a 360-degree campaign on World Environment Day by The Times of India.

Radio and Audio

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Social and Influencer

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Gaming

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Healthcare

Brand David Communications won its sole award this season, a Bronze Spike for Colgate Palmolive’s “The Sweet Truth.” 

Innovation

Pepsico’s “Smart Farm” campaign for Lay’s won yet another metal—a Silver in the Innovation category. Leo Burnett Mumbai is the agency behind this successful work.