Shortlist announced across Integrated and Creative Effectiveness categories
Spikes Asia 2015 saw two more Indian entries being shortlisted, one each across the Integrated and Creative Effectiveness categories.
Integrated
BBDO India Mumbai has been shortlisted for Ariel's Share The Load in this category.
Creative Effectiveness
Lowe Lintas and Partners has been shortlisted for HUL's Kan Khajura Tesan in this category.
Also read: Spikes Asia 2015: 63 shortlists from India
Spikes Asia 2015: 25 more shortlists for India
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Expressions of interest have been invited from eligible advertising agencies to execute branding and non-branding communications jobs for the Government of India undertaking.
As the general elections enter their final stretch, the campaign is leveraging a series of digital posters to motivate the public to cast their votes for the issues that matter most to them and to society.
With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
