Sociowash has retained its digital duties for Viacom18's youth, music, and English entertainment (YME) cluster.
The cluster includes channels such as MTV Beats, Vh1, Colors Infinity, Comedy Central, KaanPhod, and Fully Faltoo.
The agency will be responsible for the cluster's social media strategy, campaign management, and influencer marketing.
They have been associated with the agency since January 2022 and aim to continue their partnership to upscale their strategies for the subsequent tenure.
For this year, no multi-agency pitch was conducted and the account will be handled by Sociowash's Mumbai office.
Raghav Bagai, co-founder, Sociowash, said, “The continuation of our journey speaks volumes of how successful the partnership has been in making them divergent from their competitors. The Sociowash team aspires to accomplish exceptional work and get recognised by winning numerous industry awards to maintain the soaring/high standards set in the past. We look forward to strengthening our association and making it more fruitful by helping the brands achieve their goals.”
