Scarecrow Communications bags mandate for Core Projects and Technologies

The agency will handle all aspects of the brand’s communication including creative, strategy, design, activation and media

Scarecrow Communications bags mandate for Core Projects and Technologies

Core Projects and Technologies has appointed Scarecrow Communications as its advertising solutions agency. The official spokesperson from the company confirmed this development. The agency will handle all aspects of Core's communication including creative, strategy, design, activation and media. There was no pitch process involved.

Raghu Bhat, founder director, Scarecrow Communications said, “Education is one of the fastest growing sectors in the Indian economy. Core is the most cutting edge education company in India. Working with a market leader like Core is an opportunity to address multiple target audiences in India and abroad, with an array of exciting strategic and creative solutions.”

Manish Bhatt, founder director, Scarecrow Communications added, “Education is one of the most meaningful category to work on. It is more like associating with a cause when we are associating with Core Brand. Coincidently, parents of all three of us being teachers, working on Core is going to be special and dear to our hearts.”
Another reason for us being proud regarding this association is Core's international client list, which includes the world most respected entities like US and UK Governments, NASA and Oxford University.

Commenting on the association, Arunava Sengupta (Joy), founder director, Scarecrow Communications said, “This association with Core gives us an opportunity to go beyond just developing communication to actually impacting the society at large. And to me that's the best motivator.” 
 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Nespresso to launch in India by late 2024

The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.

2 days ago

Netflix reports strong Q1 growth but is it painting ...

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.

2 days ago

WPP blames Pfizer loss and tech client cuts for ...

In contrast, Publicis, Omnicom and IPG all increased their revenues.

2 days ago

Panasonic nurtures next generation of reporters in ...

Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.