Publicis Communications has announced the launch of a 'customer experience centre of excellence' in India. The centre sees three Publicis Communications agencies – SapientRazorfish, DigitasLBi and Indigo Consulting coming together to consolidate their user experience and user interface capabilities.
Hemant Bhagia, customer experience director, SapientRazorfish, will head the centre.
The centre will have access to the Publicis.Sapient team based in India. This team helps brands connect with consumers, focusing on delivering design experiences across domains and industries for clients in India and globally.
Himani Kapadia, CEO – India, SapientRazorfish and DigitasLBi, said, “This strategic shift is in line with our vision of creating client-focused best-in-class solutions. It made sense to create connections between our immense ‘for India’ and ‘from India’ CX capabilities spread across brands, so that the sum of the parts is greater than the whole. Each brand will continue to have teams under their roof, thus ensuring insulation for clients, while being part of a platform that gives them access to thought leadership, best practices, talent and infrastructure to deliver new age experience solutions.”
Rajesh Ghatge, CEO, Indigo Consulting, said, “The voice of the customer is demanding best-in-class, best-in-category, immersive CX solutions. This ask can only be addressed by getting in the best talent that is supported by distilled insights and collective experience. The centre is aimed to build a competence in UX and UI, in depth and scale, which is unmatched in the country. The benefit to our clients is going to be immense, helping them win bigger and win faster in the marketplace.”
