Saatchi & Saatchi Propagate has announced the appointment of Prachi Bali as business head and executive vice president.
She will be responsible for the national mandate for the agency and will report to Paritosh Srivastava, CEO, L&K Saatchi & Saatchi.
Bali moves from Foxymoron, where she was national head - client partnerships.
Srivastava said, “Saatchi & Saatchi Propagate had a good 2022, thanks to a strong leadership team and our trusted client partners. Prachi’s appointment further strengthens the leadership team and today we are at par with the best. We have big ambitions for the future at SSP and she is just the right leader to get us there. Her proven ability in laying down the building blocks for success, varied experience in cross-category platforms and leading large teams towards a common agenda, will help SSP in becoming an even more of a strong and solid player in the digital space in India. Having spent 10 years at Foxy, she has been part of the creation process and gets what it takes to build. We wish her the very best and I’m rooting for her to write a glorious new chapter for our clients and us.”
Bali said, “What was interesting for me was being a part of a global network with such a rich legacy and culture. Over the last couple of years, SSP has won some amazing new clients as well and keeps growing from strength to strength. Being a part of L&K Saatchi & Saatchi, I’m excited about the opportunity to create genuinely integrated campaigns and achieve some big victories for our clients.”
In a career spanning over 15 years, she has also worked with Mirchi Movies and Chirag Rural Development Foundation, among others.
