Enamor has announced the appointment of Saatchi & Saatchi Propagate for its digital duties.
The agency will be responsible for managing the brand's digital brand solutions and generating buzz around its new product launches.
The account was won post a multi-agency pitch and will be handled by Saatchi & Saatchi Propagate's Mumbai office.
Sandra Daniels, vice president marketing, Enamor, said, “We are super excited to collaborate with Saatchi & Saatchi Propagate for Enamor’s mandate. Enamor has always aimed to be disruptive in the lingerie category by initiating distinctive conversations and keeping the fun and fabulous women at the centre of everything it does. With the expertise and capabilities of Saatchi & Saatchi Propagate and Publicis Worldwide, Enamor is poised to continue its upward trajectory. We hope to continue the journey of engaging our audiences through insightful and disruptive initiatives and activations.”
Paritosh Srivastava, chief executive officer, L&K Saatchi & Saatchi and Publicis Worldwide, said, "We are pleased to announce this collaboration with Enamor. As valued business partners, our responsibility now entails rejuvenating the brand's perception among consumers while propelling its growth trajectory to unparalleled heights. We are committed to ensuring that Enamor establishes itself as a leading player in the industry, leaving an indelible mark in the minds of its target audience."
Prachi Bali, executive vice president and business head, Saatchi & Saatchi Propagate, said, "Enamor is committed to delivering premium quality products to women in India. Through our partnership with Enamor, we aim to strategically deliver digital brand solutions, and generate heightened anticipation for their upcoming product launches amongst GenZ, Zillennials and Millennials alike. Our collective efforts seek to elevate Enamor's position in the market and cater to the evolving needs of discerning Indian consumers."
