Rediffusion DY&R bags the candy business of Lotte India

Rediffusion DY&R Chennai has won the creative account of Lotte India Corporation. Rediffusion will handle the duties for their candy business which has products like Coffy Bite, Caramilk, Lacto King, Lotte Éclairs, Coconut Punch, Butter Scotch, Fruitz, Shakthi and Lacto Bon Bon. The incumbent agency is JWT. Lotte India spends in excess of Rs. 20 crores for its candies and confectionary division.

Minakshi Achan, EVP and ECD, Rediffusion – south, said, “This is a significant win for the Chennai office. The candy and confectionary category is extremely exciting and gives us a huge opportunity to do some great work. We are looking forward to a long and meaningful relationship with Lotte.”

Yun Kang Jung, general manager – marketing, Lotte India said “While we were looking out for agencies who can partner with us for creative duties, we happened to get in touch with Rediffusion. They had wide experience in brands that are related to our TG. Their strategic approach, credentials, understanding of the market & TG were impressive. We found them sacrosanct for our business.”