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How Dentsu is cleaning up its working environment
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Nov 27, 2017

How Dentsu is cleaning up its working environment

Part One of a series on work reforms in Japanese advertising looks at Dentsu’s efforts to eliminate overwork, create a healthier environment for staff and ultimately produce better work.

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MMGB: Lotte 'So Happy Bench'
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Jul 10, 2017

MMGB: Lotte 'So Happy Bench'

Watch the ad film conceptualised by Dentsu here

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AI ‘creative director’ produces first ad, battles human for supremacy
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Jun 08, 2016

AI ‘creative director’ produces first ad, battles ...

A competition in Japan invites members of the public to decide whose work they prefer: that of a well-known writer or an artificial intelligence program

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