Pepsi has announced the appointment of Ranveer Singh as brand ambassador. Singh will appear in the brand's upcoming summer campaign.
According to a statement, Pepsi and Singh share common philosophies such as self-expression, self-confidence, and self -belief.
The association with Salman Khan continues as Pepsi aims to add more celebrities to its endorsers.
Saumya Rathor, category lead, Pepsi Cola, PepsiCo India, said, “Pepsi represents the spirit of youth in a bottle and for us, Ranveer perfectly embodies that very spirit. Ranveer stands for the brand ethos – be it being effortless, audacious, or having the gumption to be your true self. We are thrilled to have him on the brand and are extremely confident that the consumers will love the magic we intend to create together.”