ShareChat has announced the appointment of Rabe Iyer as head of agency business.
He will lead all agency relationships for the company, explore partnerships within the marketing and advertising community, and aggregate avenues for monetisation like programmatic, performance, and branding solutions.
Iyer moves from Wavemaker MENA, where he was CEO.
Udit Sharma, chief revenue officer, ShareChat and Moj, said, “We are excited to have a seasoned leader like Rabe Iyer join us and lead our agency partnerships. Rabe’s deep understanding of the agency ecosystem and his vast experience of working with a wide range of clients to help them achieve their business and marketing objectives will further strengthen our ability to collaborate closely with agencies to drive better ROI for our advertising partners.”
Iyer said, “It is admirable to see how ShareChat has made its way to become the largest homegrown social media company and also become one of the top media aggregators in India. I am excited to be a part of ShareChat’s next phase of growth and holistically contribute towards the company's success by tapping into its immense potential to drive value to all brands and businesses tapping into the Bharat and GenZ audience.”
In a career spanning over 30 years, he has also worked with Reliance Broadcast Network and Publicis Groupe Media, among others.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
