Percept Out of Home has brought in Rajneesh Bahl as business head - outdoor. In his new role, Bahl will be in charge of the outdoor business vertical and will take charge of conceptualising and implementing new initiatives and strategies in the outdoor business. Along with this he will also look at business development and service existing clients.
Prior to this, Bahl was with Mudra Max where he was the senior vice president. He has also worked on brands such as Tata Indicom, Tata AIG, Bharati AXA, Fever FM and Hindustan Motors amongst others.
On his appointment, Rajneesh Bahl said, "Outdoor media has started gaining prominence in the overall media mix. Very few communication specialists are able to offer true 360-degree media communications solutions to their clients. The synergies that I have witnessed at Percept are brilliant, and I intend to upscale that immensely to offer the best to all our clients."
Commenting on Bahl's appointed as business head at Percept OOH, Sanjay Pareek, president, Percept Out- of-Home, added, “It is good to have Rajneesh on board. His will ensure a dedicated focus for the Outdoor Business Vertical and we can aim for growth in line with our other business verticals viz. Retail and Rural. We are sure that with his rich experience in the OOH domain, Rajneesh will be able to provide direction to the Outdoor team and Percept Outdoor can become a greater force to reckon with in the OOH space.”
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