Percept consolidates marcom businesses, names Shiv Sethuraman CEO of new entity

Percept has consolidated its marketing communications services into a single entity christened ‘Percept One’, effective July 2014. Shiv Sethuraman, former, CEO, TBWA India, has been brought in as CEO of this entity.

Prior to the move, different marketing communications services businesses of Percept were bucketed under three groups: creative, media and other services.

Sethuraman assumed this role on 14 July.

Sethuraman said, “Percept has been a pioneer in the entertainment, media and communications space and has set many benchmarks over the decades. With the creation of Percept One we are now bringing together the very successful individual businesses to create an integrated entity. This entity is already 700 people strong and has over Rs 1250 million in revenue, making it one of the leading companies in its space. The mandate and the challenge is to use this size and scale to propel us to a faster growth trajectory. I look forward to working closely with the team at Percept to ensure that Percept One reaches its goals.”

Ajay Upadhyay, director, Percept Limited, said, “We strongly believe that Shiv will be able to provide the leadership that Percept One needs to become a strong unified marcom service. His global leadership experience and brand experience will help us achieve the scale and growth targets we have set for ourselves."

In a career spanning two decades, Sethuraman has worked in multiple markets. Prior to his move to head TBWA India in 2008, he was with Ogilvy Paris.