Smartphone brand Mobiistar has appointed OMG Digital to handle its digital and ATL media duties. The account will be serviced by a dedicated team of media, strategy and data specialists out of the network’s Gurgaon office. OMG Digital is a newly formed unit within Omnicom Media Group India.
Harish Shriyan, CEO, Omnicom Media Group India said, "We are delighted to partner with Mobiistar and look forward to creating unmatched brand value and innovative solutions for the brand."
Aniruddha Deb, CMO of Mobiistar India, stated, "We are delighted to partner with OMG Digital. We understand the need of our consumers and believe that OMG’s media expertise will allow us to distribute our communications and content effectively through both digital and ATL media initiatives, thereby helping us achieve our business objectives.”